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…And Like It:
Customers happy with rate increase, says UPS.
When UPS announced their price annual increase, they added a helpful piece of
information: their customers don’t mind.
"Our customers are willing to accept adjustments like this because overall they
still recognize the value UPS brings to the table," said Norman Black, Director
of Global Media Services for UPS. The carrier, he explained, is “using
technology and new products and services that help them reduce their overall
transportation expense over and beyond whatever they may be spending on a
specific package."
Like all of the parcel carrier’s “adjustments,” this one adjusted rates upward.
The increases, virtually identical to those UPS has announced in each of the
last five years, include an average 5.9 percent rate hike for UPS Ground
shipments, less a single percentage point reduction in the fuel surcharge. Over
the past five years, UPS rate increases total over 27 percent.
Can your business raise prices, year after year, in the teeth of an
unprecedented economic downturn and almost nonexistent inflation? We’d love to
hear from you, with your experience on how customers react to increases in
rates. If you haven’t already left a comment, please do so above (
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Thanks for your feedback!
Kirk Shearer
President
TOTALogistix
www.totalogistix.com
<http://www.totalogistix.com/>
800-989-0054 x103